Human Kentucky Derby 7” Deluxe Video Packaging
Americhip partnered with Humana to deliver a brilliantly designed and executed triple crown party solution! We designed an oversized specialty box nearly two feet long that held our proprietary video player.
Challenge
How can you bring home the excitement of an iconic live event to your key customers, prospects and influencers through a specialty package mailer?
Solution
For Humana, a major sponsor of the Kentucky Derby, it was all about finding something to match the “the most exciting two minutes in sports.” Americhip partnered with Humana to deliver a brilliantly designed and executed triple crown party solution! We designed an oversized specialty box nearly two feet long that held our proprietary video player. When opened, recipients were greeted with a pulsating video highlighting the thrills around Churchill Downs on Derby Day. In addition to the video storytelling, we also designed the package with a dense foam tray with custom wells to hold all the fixings needed for an Old Fashion: Kentucky Bourbon, two rocks glasses, a bottle of cherries and specialty syrup. How better to celebrate the run for the roses for those who can’t be there in person.
When you’re tasked with bringing fun and excitement to your live events, public celebrations and corporate invites, partner with Americhip to ensure your specialty packaging delivers the wow factor worthy of such an event.