The Challenge:

When you have multiple objectives to achieve, what marketing tools give you the flexibility to announce an upcoming congress and also communicate to busy HCPs in an office setting?

The Solution:

Our patented Video Books breakthrough the clutter and communicate so effectively that brand marketing teams can deploy them across multiple channels. For the launch of this new product, we designed an impressive coffee table book with our 7” LCD screen that was used to educate folks at a congress. This one to one communication tool worked perfectly in the booth to educate interested participants. To augment this education, we produced a smaller brochure with our 5” Video Screen and multiple spreads that Novo’s Reps carried into office to share key product details with physicians. The HCPs were also able to give the book to patients as they awaited treatment to provide further cost justifications for this campaign. These Video Books were the perfect tool to support the launch of NovoSeven both at the medical congress and in doctors’ offices.